adidas | Springblade
Propeling runners forward.
From our concept and direction to editorial and post production, we saw through the birth of a unique shoe all the way to the publics eye.
What started as a simple product demo video, developed into a powerful piece seen everywhere from ESPN to Comedy Central.
adidas sought out our creative direction after the highly successful Boost campaign that we worked closely together on. What initially began as an internal pitch video, rocketed into a global broadcast communications spot.
Introducing Springblade, the first running shoe engineered specifically to help propel runners forward. Springblade's radical design delivers Explosive Energy in every step with 16 individually tuned Energy Blades that provide one of the highest energy returns in the industry. Unlike anything you've seen or experienced before, Springblade is a revolution in running.