Bell Helmets | Anatomy of a Win



How do you tell the story of Australias first Tour de France victory, while also focusing on the Bell Helmet brand?


We created an animated Tour de Force, focusing on the 23 day journey of Cadel Evans and his teammates.. The ups and downs, pitfalls and momentous gains. Simultaneously working alongside the print campaign for the event with Nemo Design, we focused on the celebration poster that explained the daily struggles and achievements for Cadel.

From the print campaigns poster we created a dynamic typography based animation. The final result is a seamless tale of how Australia and Bell Helmets took home a first place win.