Axe | Social Effort Scale

See if you're trying too hard on social media.


We recently partnered with our talented friends over at Barton F. Graf 9000, to create a promotional video as part of an interactive experience to see how you ranked on social media platforms.

What is portrayed as humorous sarcasm is actually an amazing algorithm that uses your Instagram hashtags and locations. It can then generate how you rank from "Effortless" to "Trying Too Hard" on their website Social Effort Scale.