MTV | Cuff'd

No parents? No rules!

Problem?

Create a branded look for an MTV reality series along the lines of COPS, except with teens.

Solution.

We created roughly 100 final illustrations based off of clips from a new reality show produced by MTV. There were numerous logo explorations, along with lower thirds, bumpers and backgrounds. MTV wanted to create a neon, pop art style without it feeling too feminine or 80s. They loved our treatment and it became the look and feel for the entire show, website and print campaign.

Above is an animation we supplied for the logo. Below are some of our favorite illustrations. These are just a handful that were selected and used by the client.