Nike | 6.0

Success or Failure.

Overview

Nike teamed up with Nemo Design for the initial launch of their new action sports department “6.0”. We were asked to create a quick 5 second bumper that choose a sport, and created an emotion from the experience of a trick that you were attempting.

The idea was to create the feeling just before you landed big air while skateboarding. You get that feeling in your stomach that prepares you for success or failure. It’s the butterflies swirling and gets you motivated for a landing. The unsure factor that sets you up for what’s coming next.