Nike | Danny Kass

Suckin on some yellow snow.

Problem?

You just ate a hot dog with some ancient moldy mustard you found under your couch.

Solution.

You take a psychadelic trip down a snowy mountian, while munchin’ on some yellow snow!

Nike teamed up with the Seattle based illustrator Arbito to design a unique signature snowboard boot that imagines an interesting trip through a mountain of yellow snow. With the raw graphic assets provided from the artist, we created a multitude of environments for professional snowboarder Danny Kass to journey through.

Referencing The Beatles Yellow Submarine, a unique twist on the original song and movie was created for a three and a half minute music video that was broadcast on Fuse TV to promote Danny Kass and his new double tounged snowboard boot.