Nike | Huarache

Shattering the illusion of our reality.

Overview

After the success of our live action Nike Pro Combat campaign that we directed, Nike invited us to create a completely original CG spot for their new Huarache shoe.

The client asked that the shoe live in the same shattered glass world that Pro Combat and the Boom campaign explored. Although this time, the glass could play more of a character, where we could warp and distort its reality. Sending the shoe flying through a pan of glass so we could see the flex and power of the glass, or twisting and contorting the glass in a very organic surreal form.

The end result was a a successful adaptation of the original Nike Pro Combat campaign, while pushing the creative into an even further direction.