Nike | Pro Combat
Prepare for combat.
Nike Pro Combat is an undergarment used for extreme protection, breathability and flexibility in a wide range of sports. The new Pro Combat campaign wanted to throw athletes into a world of shattering glass. The invisible shards of glass act as a metaphor to the dangers of what you don’t see. An opponent crashing towards you before it’s too late.
We shot over a dozen individual spots for each unique sport that benefits from Pro Combat (football, basketball, baseball, etc)… The athletes were shot on black and composited with real shards of shattering glass that we shot on a high speed camera.
The result was an amazing collection of product demonstration mixed with exciting transitions that glorified the intense performance of Nike Pro Combat.