Nike | Shox



The Nike Shox was designed around the concept of the Mobiüs strip. Take a piece of paper, cut it in half, make a half twist and connect it back together.

Nike asked us to create an instore attract video that focused around an abstract idea of the Mobiüs. Creating a portal and transforming the shoe in a science fiction type of process, the Shox is brought on a journey through a parallel world, where we had free range of envisioning where to take it.