Sony | Vaio

Beauty, from the inside out.

Overview

Sony and Intel combined the best of both efforts and created a sleek modern laptop that was affordable and simple. The goal was to create an attract video in their retail pop-up stores that would focus more on the female demographic.

The idea was to create an abstract beautiful flower from the design of the laptop. Many early iterations focused more on a robotic flower built from the laptop parts.

We found that spinning the laptop and creating a sort of long exposure light streak effect allowed us to abstractly build the flower petals.

Production Company | Digital Kitchen