American Express

To unveil the new mirrored American Express card, we created a teaser campaign designed to capture attention through bold, authentic visuals. Using practical effects with light and reflection, our team produced a mix of stills and video across 22 unique executions, each crafted to adapt seamlessly to digital, social, and large-format platforms. The mirrored design of the card was brought to life in-camera, emphasizing its premium quality and modern aesthetic without relying on artificial effects.

The campaign reached its pinnacle at the Oculus in New York City, one of the most iconic digital environments in the world. Featuring a 280-foot LED wall alongside 19 high-resolution displays, all framed by the Oculus’s dramatic architecture, the space offered a powerful backdrop for the card’s reflective theme. The result was an immersive brand moment that transformed a simple teaser into a striking, large-scale spectacle, aligning American Express with innovation, prestige, and cultural relevance.