The beauty industry produces over 120 billion pieces of plastic packaging every year, and less than 9% of it gets recycled. Nordstrom wants to change that, so we collaborated with the retailer to create a launch video for their BEAUTYCYCLE initiative. We used bold, colorful animation to show how easy it is to drop off packaging at your local Nordstrom, and to demonstrate the environmental benefits of recycling.

Nordstrom Beautycycle

The beauty industry produces over 120 billion pieces of plastic packaging every year, and less than 9% of it gets recycled. Nordstrom wants to change that, so we collaborated with the retailer to create a launch video for their BEAUTYCYCLE initiative. We used bold, colorful animation to show how easy it is to drop off packaging at your local Nordstrom, and to demonstrate the environmental benefits of recycling.

Illustrations by Brian Gossett
Produced by Loaded